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Beyond The Stage Homes Celebrates 15 years Serving Waterloo Region!

Beyond The Stage Homes Celebrates 15 years Serving Waterloo Region!

A message from our CEO:

As the founder and CEO of Beyond The Stage Homes (a division of Style Corporation), I am thrilled to be celebrating our 15-year anniversary. It's hard to believe that it's been 15 years since we started this journey, and I am so grateful to everyone who has been a part of it.

Did you know that BTSH almost closed its doors after only 2 years? I won't bore you with the details, but launching a new business, especially one in an industry that most people have never heard of (2008 be like "what's home staging?"). Through sheer grit and determination, I saw the potential of this business, and the home staging industry, and inched my way to success, studying the needs of the community, and adding the services, and the people, to support these needs. We expanded our offerings to include design services, launched a sister company for home stager certification and continuing education, and I went on to establish a successful business coaching venture and co-authored a book. These achievements are certainly not mine alone though, and none of this would have been possible without the support of so many individuals that believed in our vision and fought alongside me to achieve what we have.

First and foremost, I want to thank my amazing team. We've seen some changes over the years, but we wouldn't be here if not for each and every one of you that is presently on the team, and those that have gone on to pursue other opportunities. Your dedication, hard work, and creativity have helped to make Beyond The Stage Homes the success it is today, and I am so grateful for you all.

Meet Our Star Stager: Behind the Scenes with Beyond The Stage Homes' Nicole Sartorelli

Meet Our Star Stager: Behind the Scenes with Beyond The Stage Homes' Nicole Sartorelli

At Beyond The Stage Homes, we pride ourselves on having an outstanding team of professionals and Nicole Sartorelli, one of our Professional Home Stagers, is the perfect example of the passion and experience that we bring to each of our projects. We recently sat down with her to get to know what drives her, and get insights on how she approaches each unique home staging project. Born in London, ON and raised in Ottawa, Nicole came to Waterloo Region in 1996 with her family when her mother relocated for work. She likens her experience today working with a team of strong-minded women to her Ringette days in Ottawa, hustling and skating the entire length of the Rideau Canal to the smell of “of hot chocolate and beaver tails”. 

As a professional home stager, Nicole is responsible for providing actionable advice to home sellers and agents on how to effectively prepare a property for sale. She manages and oversees every project from consultation to de-stage and is involved in every aspect of the process, including designing the strategy, preparing and packing all required staging rental items, coordinating logistics for staging day, and ensuring that clients have all of the answers that they need throughout the project.

When asked about what she enjoys most about her role, Nicole explained that the three aspects of her job that equally fill her cup are

The Goldilocks Rule of Home Selling

The Goldilocks Rule of Home Selling

Some things are meant to be indulged in. Think extra saucy wings, sunshine, chocolate cake, and laughter. But, like most things in life, it’s important to ensure that your indulgences are balanced, and in some cases, are enjoyed only in moderation.

We take a similar approach when preparing a home for sale. It’s important to showcase the home’s greatest features, and this often means sprucing things up through updates, repairs, and of course, stylish décor. However, if we over-indulge, we could end up taking the focus away from what we are truly selling, which is the house itself.

The Goldilocks Rule to preparing your home for sale is about finding that delicate balance between too much, and too little, in order to get it just right to engage your homebuyers from the first moment that they view your property.

Maintaining a Show-Ready Home

Maintaining a Show-Ready Home

Preparing a home for sale is a coordinated effort, but now that your house has been cleaned, staged, and photographed, you realize your next task is to maintain it.

If you’re starting to stress about the idea of keeping a show-ready home, don’t worry, we have the tips and tricks to help you show your home to prospective homebuyers at a moment’s notice. From the pile of shoes at the front door to the dining room table covered in your 'at-home office' or your unmade bed - skip the worry and follow these easy tips.

Remember, the better your house shows, the faster it sells, and the faster that it sells, the less time that you will need to maintain your show-ready home!

What to Expect (While your Home is on the Market)

What to Expect (While your Home is on the Market)

COVID has changed much of how we do things today, including selling our homes. Real Estate Agents have numerous protocols in place to ensure that you and your family are protected throughout the home-selling process, but in-person showings are still an important part of the buying process for homebuyers.

Here's what you can expect while your home is listed:

PRE-SHOWING PREP

To help to minimize the amount of pre-showing preparations required, strive to maintain a “show-ready” home by putting items away where they belong immediately after use, and cleaning as you go.

4 Tips for Hosting an Epic End-of-Summer Party

4 Tips for Hosting an Epic End-of-Summer Party

With Labour Day approaching, so too comes the inevitable end of summer. If you are looking to throw an end of summer party, you’re your backyard is lacking a bit, the Canadian Tire CANVAS collection has you covered with affordable, durable, and inviting pieces.

Tip #1: Keep it Comfortable, and Keep it Conversational