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The Goldilocks Rule of Home Selling

The Goldilocks Rule of Home Selling

Some things are meant to be indulged in. Think extra saucy wings, sunshine, chocolate cake, and laughter. But, like most things in life, it’s important to ensure that your indulgences are balanced, and in some cases, are enjoyed only in moderation.

We take a similar approach when preparing a home for sale. It’s important to showcase the home’s greatest features, and this often means sprucing things up through updates, repairs, and of course, stylish décor. However, if we over-indulge, we could end up taking the focus away from what we are truly selling, which is the house itself.

The Goldilocks Rule to preparing your home for sale is about finding that delicate balance between too much, and too little, in order to get it just right to engage your homebuyers from the first moment that they view your property.

4 Tips for Hosting an Epic End-of-Summer Party

4 Tips for Hosting an Epic End-of-Summer Party

With Labour Day approaching, so too comes the inevitable end of summer. If you are looking to throw an end of summer party, you’re your backyard is lacking a bit, the Canadian Tire CANVAS collection has you covered with affordable, durable, and inviting pieces.

Tip #1: Keep it Comfortable, and Keep it Conversational

Marketing A House That's For Sale

Marketing A House That's For Sale

The key to top sales is a solid marketing plan – this means identifying your target market, understanding their needs, creating an impactful marketing message, and presenting a quality product. You need to make the sale all about the person that you are trying to sell to.

So, what does this mean for selling your home?

Everything…

Home staging is an effective marketing technique that integrates decorating with marketing and creates an experience for home buyers. It’s about more than just furnishing a home – it’s about selling a lifestyle! In order to present a “product” that your potential buyers will want, invest in a home staging consultation, and if needed, hire a home stager for additional services, including furniture, artwork, and accessory rental, to complete the look. By working with a home stager, you can identify and address all buyer perceptions, positive or negative, and ensure the most positive experience possible.

How Much Does It Cost to Stage Your Vacant Home?

How Much Does It Cost to Stage Your Vacant Home?

If you have ever lived in a home for sale, you can appreciate how challenging it can be to maintain a show-ready home for the duration of the listing. Of course, this is made especially difficult if you happen to have pets, kids, or any other type of life. While it is much less stressful for you as a homeowner to sell a home that you are not living in, an empty home puts a great deal of additional stress onto your buyer.

The number rule of selling (anything) is that it’s not about you. In order to set yourself up for sales success, you will need to understand your buyer‘s needs, put those needs before your own, and clearly outline how you can help to deliver on those needs. What problem do you solve? Your buyer will have a list of wants and needs when looking at a home, but ultimately they will want and need something that fits their daily lifestyle.

Selling Your Home with Kids

Selling Your Home with Kids

I get it – you all have to live in your home while it's listed for sale...

The home-selling process can be very disruptive, and often stressful, on kids. You may want to recommend that they play a part in preparing their rooms for sale themselves, to help them with the transition. If you have any knowledge of their next home, you can also help to get them excited about getting their new home ready.

Selling Your Home with Pets

Selling Your Home with Pets

When preparing your home for sale, the ultimate goal is to ensure that the home shows at it’s very best, and appeals to as many potential buyers as possible. This strengthens your chance of receiving quality offers, and selling the home quickly.

Unfortunately, not all buyers are pet lovers, and in fact, a home with pets can often be a cause of concern for many, especially for those with allergies. Evidence of pets such as toys, food dishes, and pet beds will also put potential buyers on the lookout for damage throughout the house that may have been caused by furry family members. By eliminating the presence of the pets in the home, buyers can focus on the home’s features, instead of scrutinizing and looking for flaws.