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Marketing A House That's For Sale

Marketing A House That's For Sale

The key to top sales is a solid marketing plan – this means identifying your target market, understanding their needs, creating an impactful marketing message, and presenting a quality product. You need to make the sale all about the person that you are trying to sell to.

So, what does this mean for selling your home?

Everything…

Home staging is an effective marketing technique that integrates decorating with marketing and creates an experience for home buyers. It’s about more than just furnishing a home – it’s about selling a lifestyle! In order to present a “product” that your potential buyers will want, invest in a home staging consultation, and if needed, hire a home stager for additional services, including furniture, artwork, and accessory rental, to complete the look. By working with a home stager, you can identify and address all buyer perceptions, positive or negative, and ensure the most positive experience possible.

How Much Does It Cost to Stage Your Vacant Home?

How Much Does It Cost to Stage Your Vacant Home?

If you have ever lived in a home for sale, you can appreciate how challenging it can be to maintain a show-ready home for the duration of the listing. Of course, this is made especially difficult if you happen to have pets, kids, or any other type of life. While it is much less stressful for you as a homeowner to sell a home that you are not living in, an empty home puts a great deal of additional stress onto your buyer.

The number rule of selling (anything) is that it’s not about you. In order to set yourself up for sales success, you will need to understand your buyer‘s needs, put those needs before your own, and clearly outline how you can help to deliver on those needs. What problem do you solve? Your buyer will have a list of wants and needs when looking at a home, but ultimately they will want and need something that fits their daily lifestyle.

How to Declutter Before Moving

How to Declutter Before Moving

We want you to have a stress- and anxiety-free move. Here are the TOP SIX benefits for why you should declutter before moving homes:

* Getting rid of the clutter will allow you to relax and feel great!

* The Home Staging process will be faster and more effective.

* Your home will look inviting and it will attract more buyers.

* Save time, energy and $$ by not moving unnecessary items.

* Less time spent unpacking in your new home; arranging only the items you love.

* Sell and/or Auction Unwanted items to get $$ back.

The Dos and Don'ts of Hiring a Designer

The Dos and Don'ts of Hiring a Designer

DO

Provide information regarding your style

  • This may be magazine photos, Pinterest pins, or physical samples – you don’t even have to know what you like about something, but the more information that you can provide to your designer, the better

Provide Samples

  • If you have already selected any renovation materials, be sure to have samples of those items available for your designer

Provide Creative Autonomy

  • This is something that many homeowners struggle with – remember that you hired your designer for their expert, professional opinion, and there may be times where you will need to trust them to take you outside of your comfort zone.

  • Our goal is to integrate your style with our expertise to create a design plan that you will love for years to come. The more autonomy that we have, the easier it is to create this, but we want to ensure that we do so with your trust and understanding – if at any time you do not feel that you are being heard, or are not comfortable with a decision that has been made, be sure to address it as soon as possible to avoid any issues or unnecessary costs.

  • It’s all in our head - we understand that you may not always be able to see what we see! Sometimes, you may simply need to take a leap of faith and trust, but if this is something that you are not capable of, ask, and we will do our best to provide a visual representation of our vision.

10 Low Budget Home Staging Hacks to Use in Everyday Life

10 Low Budget Home Staging Hacks to Use in Everyday Life

Our home staging clients often tell us how much they wish that they had brought us in sooner, before they decided to sell the house, so that they could have enjoyed some of the changes that we made! They especially love seeing some of our home staging tricks and hacks first hand, so we’ve decided to share some of our favourites with you! You can put these low-cost ideas to use in your home, regardless of whether or not you are selling.

1. Use baskets to hide cables

It’s not a fancy trick, but it can be incredibly effective. Hide routers, cables, and other messes using baskets. NOTE: some items (such as routers) need room to vent, so be sure to account for and allow for this.

Consider adding a shelf under your desk to get the cords and cables off of the floor.

Storage Solutions - BTSH Around The House Tip of the Week

I continually hear people say “I wish I could be as organized as you!”. I am always looking for ways to better organize my own home, and make things easier to find and access. I’m a firm believer in having everyday things at my fingertips. The first step in organizing is to sort through the areas of clutter and arrange a system. Categorize the items by what needs to stay where it is (but in an organized way of course), what is truly junk and can be tossed, and what is worth keeping, but is in the wrong place. Once you’ve done this, start with the “wrong place” items, and put them in the correct place immediately. Next, conquer the clutter and organize the items that are going to stay put.

Small Solutions
Jewellery trays—these don’t have to be your traditional silver trays, but can be a vintage ceramic plate or bowl. I keep one in every bedroom in my house, so that guests have a safe place to put their jewellery, watches, and other tokens.
Store remote controls in a decorative dish or basket (one with dividers is ever better!). This could also be a good place to keep a pen and paper handy.
Use small clear containers or reseal-able bags to store small items such as paper clips, hair elastics, travel shampoos, etc. By using a clear container, it will be easy to find, and keeps all like items together. I have a large collection of craft items and find that this is the best way to keep all my thingamajigs and doohickies organized.

Kitchen Storage
Perhaps the room that simply never seems to be big enough, or have enough storage space! When doing staging projects, one of the first things that I always suggest to homeowners is to clear off the kitchen counters. From a resale point of view, buyers want to see the counter space available, so you don’t want to hide it. The problem? Homeowners shriek at the thought of having to find room in their cupboards for the items that are sitting on the counter! As a first step, I always recommend looking at what is on the counter, and see what is used several times a week. For items that are not used as often, consider how important it is to the kitchen, and whether it can be stored in another storage area (such as a crawl space, closet, or even the garage), or whether it can be tossed altogether.

A Few More Kitchen Tips
Add drawer dividers to keep even your junk drawer organized
Use clear, stackable containers to store flour, sugar, rice, etc in your cupboards
Make use of the empty space above the fridge—place baskets or storage boxes to keep it looking clean and organized, and store takeout menus, recipes, and special occasion dishware.

I Know I Said To “Toss” It, But Please Don’t Throw It Out
Since this article touches so much on “tossing” unnecessary items, which may not be the most environmentally friendly approach, consider donating to a salvage store, or selling through a local classified paper or online site. The latest in re-using is “Freecycle”, which allows only free items to be posted in an effort to keep them out of landfills. Search online to find a site for your region.

Written by Shauna Lynn, Beyond The Stage Homes
www.beyondthestagehomes.com